The effective length is $\tilde{l}_i = l_i - \mu + 1$ (note the R code at the bottom of Harold's blog post), which in the case of $\mu < l_i$ should be 1. Ideally, you'd use the mean fragment length mapped to the particular feature, rather than a global $\mu$, but that's a lot more work for likely 0 benefit.
Regarding choosing a particular transcript, ideally one would use a method like salmon or kallisto (or RSEM if you have time to kill). Otherwise, your options are (A) choose the major isoform (if it's known in your tissue and condition) or (B) use a "union gene model" (sum the non-redundant exon lengths) or (C) take the median transcript length. None of those three options make much of a difference if you're comparing between samples, though they're all inferior to a salmon/kallisto/etc. metric.
Why are salmon et al. better methods? They don't use arbitrary metrics that will be the same across samples to determine the feature length. Instead, they use expectation maximization (or similarish, since at least salmon doesn't actually use EM) to quantify individual isoform usage. The effective gene length in a sample is then the average of the transcript lengths after weighting for their relative expression (yes, one should remove $\mu$ in there). This can then vary between samples, which is quite useful if you have isoform switching between samples/groups in such a way that methods A-C above would miss (think of cases where the switch is to a smaller transcript with higher coverage over it...resulting in the coverage/length in methods A-C to be tamped down).